ProntoMeals Case Study
Project overview
The product:
​
My food service delivery website affords user who don’t have the the time to cook and have busy schedules to be able to order delicious and affordable meals online
Project duration:
This product was designed and tested between February 2023 and March 2023
​Problem Statement:
Amidst the hustle and bustle of today’s fast-paced environment, individuals struggle to find the time to cook at home. Some don’t even have the time to visit a restaurant. The challenge was to find a way for these individuals to order and receive food at their own convenience.
The goal:
.
My goal was to design a responsive website that lets users order their meals quickly and easily from fanciful restaurants and easy payment for the meals ordered.
My role:
User Experience Designer responsible for the responsive website design from concept to delivery.
Understanding the User
User research: summary
I used the data collected from user interviews about their eating habits
to create personas. From the data, most users are not willing to ordering meals online because of the time needed to complete the task of ordering a meal and
searching for appealing and cost effective meals. Payment is also a concern because of privy
hidden cost. An easy to use responsive website and app will go a long way to help the users.
User Persona
Problem statement:
Shafiz Akil is a University student 3rd year
who needs to save money
because Pooling among friends and sharing the bill is a pain.
Competitive audit
An audit of a few competitor's products provided direction on gaps and opportunities to address with the Food service delivery responsive website.
Ideation
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus
was specifically on reducing the time in making an order for a meal and make easy payments and checkout.
Starting the Design
Digital Wireframes
After ideating and drafting some paper wireframes, I created the initial designs for the Food service delivery
responsive website and app. These designs focused on delivery time reduction and easy to use website to make users comfortable
and enjoyable experience .
Low-fidelity prototype
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of viewing an item about to expire
and searching for new delicious cuisines.
View: https://xd.adobe.com/view/b99e9306-3ec6-4346-a98d-47244401f3b0-eccd/
Usability study: parameters
Study type:
Unmoderated usability study
Location:
Nigeria, remote
Participants:
5 participants
Length:
30-60 minutes
Refining the design
Mockups
Based on the insights from the usability studies, I applied design changes like providing a clear section from the home screen to browse meals that specifically use meal
items available in "Menu"
High-fidelity
prototype
The high fidelity prototype followed the same user flow as the low -fidelity
prototype, including design changes made after the usability study.
View
https://xd.adobe.com/view/b99e9306-3ec6-4346-a98d-47244401f3b0-eccd/
Accessibility considerations
Clear labels for interactive elements that can be read
by screen readers.
Initial focus of the home screen on personalized recommendations
help define the primary task or action for the user.
Responsive Design
Responsive designs
The designs for screen size variation included mobile, tablet and desktop.
I optimized the designs to fit user needs of each device and screen size.
Going forward
Takeaways
Impact:
Users shared that the app made online meal ordering ensured t
to a personal level in a way that's easy and engaging.
Next steps
What I learned:
I learned that even though the problem i was trying to solve was a big one, diligently going through each step of the
design process and aligning with specific user need helped me come up with solutions that were both feasible and useful.
Conduct research on how successful the app is in reaching the goal to minimize the time user complete the task of
ordering Food online
Add more educational resources for users to learn more
about Why online meals are hygienic and cost effective.
Provide incentives and rewards to users for successfully
increasing their desire for online meals
Let’s connect!
Thank you for time reviewing my work on the Food Service delivery responsive website!
If you'd like to see more would like to get in touch, my contact information
is provided below.
Email : rotimiugbana71@gmail.com